Tag Archives: donald norman

The Psychology of Everyday Things

On my recent trip to e mbedded world in Nuremberg, the lift (elevator) system in the hotel only had a single button to call the lift car.

This caused various problems as there was no ability to select direction of travel. My room wasn’t on the top floor, so when the doors opened I had no idea whether I was going to take a trip to a higher floor even though I wanted to go down […]

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